Privacy Policy

1. Information We Collect

Information you provide directly. When you contact us through our site's contact form or by email, we collect the name, email address, and message content you submit, solely to respond to your enquiry.

Reviews you submit. If you send us a review through the "Write a Review" form, we receive what you enter — the merchant or product name, its category, an optional website, your star rating, an optional review title, your review text, your name and email address and, if you choose to add it, your role or company — together with your confirmation that the review reflects your genuine, first-hand experience, and basic technical details of the submission, such as the page you were on and whether the site was displayed in its desktop or mobile layout. We use your email address only to verify and moderate the review and, if we need to, to contact you about it. We never publish it. Reviews are read by our editors and are not published automatically.

Search terms. When you use the search box in our header, we may save the words you typed and the name of the merchant you picked — but only when you pick a merchant that does not have a review yet, or when nothing matches and you press Enter or choose "Tell us what to review" — together with the time, the page you were on, and whether the site was displayed in its desktop or mobile layout. We use this to see which reviews readers are asking for. Please do not type personal information into the search box; we try to automatically mask email addresses and long numbers before a search term is saved, but this is not foolproof.

Information collected automatically. Like most websites, SiftPrime automatically receives certain technical information when you visit — including IP address, browser type, device type, referring page, and pages viewed. This is processed through our infrastructure provider, Cloudflare, and our web host, and through Google Analytics 4 (see Section 2).

2. Cookies & Similar Technologies

The table below lists the cookie categories actually used on SiftPrime at the time of publication.

Category	Purpose	Examples
Essential	Required for the site and its contact form to function — cannot be disabled without breaking core features.	WordPress session cookies, Elementor Pro form security tokens, LiteSpeed Cache cookies
Analytics	Helps us understand how visitors use the site (pages viewed, general location, device type) via Google Analytics 4.	_ga, _ga_* (Google, typically retained up to 14 months by default)
Affiliate tracking	Set by a merchant's own site or affiliate system when you click an outbound link, so a resulting purchase can be attributed correctly. SiftPrime tracks affiliate relationships directly with each merchant.	Merchant-specific tracking parameters (e.g. a referral code or redirect link in the URL)

3. How We Use Your Information

• To respond to messages sent through our contact form or by email.
• To understand aggregate site usage and improve content and site performance, via Google Analytics 4.
• To attribute a purchase made through one of our links to the correct affiliate program, so we can be paid the commission described in our Affiliate Disclosure.
• To maintain the security and technical operation of the site, via Cloudflare.
• To read, verify, and moderate the reviews you send us through the "Write a Review" form, and to contact you if we need to check a detail.
• To see which merchants readers are looking for, using the search terms described in Section 1, so we can plan which reviews to write next.
• To protect the search box and the review form from spam and abuse.

We do not sell your personal information, and we do not use your contact-form submissions for marketing without your separate, explicit consent.

We do not use your review submission or your search terms to send you marketing messages, and we never publish your email address.

4. How We Share Information

We share limited information with the following categories of third parties, each acting under their own privacy policy:

• Google (Google Analytics 4) — aggregate usage data. See Google's Privacy Policy.
• Cloudflare — technical/security data as our CDN and security provider.
• Our web hosting provider — server logs necessary to operate the site.
• Google (Google Sheets, Apps Script, and Gmail) — store the review submissions and search terms described in Section 1 in a private Google Sheet, and send the email that alerts our editors when a new review arrives. If Google is temporarily unreachable, a review may instead be sent to us by email through our web host. See Google's Privacy Policy.
• Individual merchants we link to — click and conversion data needed to attribute a referred purchase to SiftPrime. We work directly with each merchant's own affiliate or referral program.

We do not otherwise sell, rent, or trade your personal information to third parties for their own marketing purposes.

5. Your Privacy Rights

If you are in the European Economic Area (GDPR): you have the right to access, correct, delete, restrict, or receive a copy of your personal data, and to object to certain processing.

If you are in the United Kingdom (UK GDPR): you have the same set of rights under the UK's own data protection framework, enforced separately from the EU regime.

If you are a California resident (CCPA/CPRA): you have the right to know what personal information we collect, to request deletion, to correct inaccurate information, and to opt out of the "sale" or "sharing" of personal information — though SiftPrime does not sell personal information for money, some cookie-based advertising or analytics arrangements can count as "sharing" under CPRA's broad definition.

To exercise any of these rights, contact us using the details in Section 9. We will respond within the timeframe required by applicable law.

6. Your Cookie Choices

Until a dedicated consent tool is in place (see the notice in Section 2), you can control cookies through your browser settings — most browsers let you block or delete cookies, including third-party analytics cookies. You can also opt out of Google Analytics specifically using Google's Analytics Opt-out Browser Add-on. Blocking essential cookies may prevent parts of the site, including the contact form, from working correctly.

7. Data Retention

Contact-form submissions are retained only as long as needed to address your enquiry and for a reasonable period afterward for our records, then deleted. Google Analytics data is retained according to Google's own default retention settings referenced in Section 2.

Review submissions are kept for as long as they are useful for verifying and moderating the review and for our records of reader feedback. Search terms are kept for as long as they help us plan future reviews. You can ask us to delete your review submission, including any email copy, at any time — see Section 9 for how to contact us.

8. Children's Privacy

SiftPrime is not directed at children under 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will delete it.

The "Write a Review" form is intended only for people who meet the age requirement in Section 2 of our Terms of Service, and never for anyone under 16. If that is not you, please do not submit a review or enter personal information in it.

9. International Data Transfers & Contact

SiftPrime is operated from the United States. If you are located in the EEA, UK, or elsewhere outside the US, your information will be processed in the US and other countries where our service providers operate, which may have different data protection laws than your home country.

Review submissions and search terms are stored with Google, which may process them on servers in the United States and in other countries where Google operates.

For any question about this policy or to exercise a privacy right, contact contact@siftprime.com or use our contact page.

10. Changes to This Policy

We may update this policy as our practices or applicable law change. The date at the top reflects the most recent revision.